It’s the kiss.
I was going to say it’s the sex, but I really don’t like sex all that much. Magic happens in the kiss. It’s the romance, it’s the passion, it’s the intimacy – without all the complications.
It’s not the shit, because that “hot, cool, phat, badass, wicked, gay, words-that-have-opposite-meanings” shit is just confusing.
And it’s slightly more family friendly.
“It’s the kiss” is the newest phrase you’ll soon be uttering when your Long Island tastes really good, when your latest crush walks by your desk, when Lost does the opposite of jumping the shark.